Having said that, mCommerce is also expected to play a vital role in
the overall expenditures this season. eMarketer predicts that mobile’s
share will reach 16% of online purchases in 2013, up from a previous
prediction of a 15% mCommerce share this year.
The reason for this tremendous growth is simple, the
mobile market has potential and large scale retailers want to tap into
that market. Such keen interest is proof of the promising potential of
growth that can be obtained by mobile eCommerce. Retailers such as Best
Buy, Home Depot and Target have heavily invested in the mobile industry
by creating interactive and user friendly mobile applications that are
especially built for an enhanced shopping experience. Companies like
Amazon and eBay have established a strong mobile infrastructure, which
has helped them excel and leave the competition behind. In total,
eMarketer predicts retail mCommerce sales will reach $41.68 billion this
year and by 2017, retail sales made on mobile devices will climb to
well over $100 billion.
You might wonder how mobile devices have
helped in increasing sales. Firstly, there are people who enjoy the
ability to directly buy from mobile and tablet devices. And then there
are people who want to conduct thorough research on their handhelds
prior to making a final purchase thru their traditional desktop systems.
Either way smartphone devices are drawing customers and contributing
heavily to the retail eCommerce industry. Various marketing techniques
have also forced people to buy from mobile devices.
Attractive Campaigns and Significant Discounts
To promote mobile applications, retails provide attractive discounts on
purchases made via mobile apps. Because of which a lot of people have
started using smartphone applications to make purchases on a regular
basis. Retail smartphone apps save time and are hassle free, and users
also have the liberty to make a purchase any time anywhere.
QR Codes
By simply scanning a QR code a customer is taken to an online product
page with detailed information. Once the QR code is scanned by a mobile
device, the user can find additional information about the product such
as reviews, item comparison, and instant buy option. Retailers in the
market believe that by creating a blend of online and offline shopping,
retailers would be able to retain customers and increase sales.
Geo-Targeting
Almost everyone wants to get a great discount, and iphone apps have the
ability to send push notifications offers using geo location. Offers
can be sent right when customers are ready to walk into the store to
provide them with special discounts or promotional offers.
Companies making use of these innovative tactics are witnessing
legitimate results. All in all, the mCommerce industry has managed to
take off well and is expected to grow by many folds, in the coming
years.