All posts in May 2015

Why Mobile eCommerce Can Increase Sales

By como on

Having said that, mCommerce is also expected to play a vital role in
the overall expenditures this season. eMarketer predicts that mobile’s
share will reach 16% of online purchases in 2013, up from a previous
prediction of a 15% mCommerce share this year.

The reason for this tremendous growth is simple, the
mobile market has potential and large scale retailers want to tap into
that market. Such keen interest is proof of the promising potential of
growth that can be obtained by mobile eCommerce. Retailers such as Best
Buy, Home Depot and Target have heavily invested in the mobile industry
by creating interactive and user friendly mobile applications that are
especially built for an enhanced shopping experience. Companies like
Amazon and eBay have established a strong mobile infrastructure, which
has helped them excel and leave the competition behind. In total,
eMarketer predicts retail mCommerce sales will reach $41.68 billion this
year and by 2017, retail sales made on mobile devices will climb to
well over $100 billion.

You might wonder how mobile devices have
helped in increasing sales. Firstly, there are people who enjoy the
ability to directly buy from mobile and tablet devices. And then there
are people who want to conduct thorough research on their handhelds
prior to making a final purchase thru their traditional desktop systems.
Either way smartphone devices are drawing customers and contributing
heavily to the retail eCommerce industry. Various marketing techniques
have also forced people to buy from mobile devices.

Attractive Campaigns and Significant Discounts


To promote mobile applications, retails provide attractive discounts on
purchases made via mobile apps. Because of which a lot of people have
started using smartphone applications to make purchases on a regular
basis. Retail smartphone apps save time and are hassle free, and users
also have the liberty to make a purchase any time anywhere.

QR Codes


By simply scanning a QR code a customer is taken to an online product
page with detailed information. Once the QR code is scanned by a mobile
device, the user can find additional information about the product such
as reviews, item comparison, and instant buy option. Retailers in the
market believe that by creating a blend of online and offline shopping,
retailers would be able to retain customers and increase sales.

Geo-Targeting


Almost everyone wants to get a great discount, and iphone apps have the
ability to send push notifications offers using geo location. Offers
can be sent right when customers are ready to walk into the store to
provide them with special discounts or promotional offers.


Companies making use of these innovative tactics are witnessing
legitimate results. All in all, the mCommerce industry has managed to
take off well and is expected to grow by many folds, in the coming
years.

Get The Right Ecommerce Solutions For Your Business

By como on


In today’s world, it can be clearly stated that no two businesses are
the same. And so are their requirements – completely different and
diverse. If you wish to build an eCommerce portal, then it holds true in
this scenario as well. Your requirements and objectives will differ
from those of the other portals. Hence, you need to have the most
suitable eCommerce website that can fulfill your requirements with ease.


When it comes to the platforms on which you can build your eCommerce
website, they are many. From Magento, & OpenCart, to OSCommerce and
Zencart, you will find various open source solutions to meet your needs.
But, there comes a confusion along with these alternatives – Which one
should you choose for your eCommerce website?

In order to get a
perfect solution to this problem, you can take the assistance of a good
and reliable digital solutions provider. Along with that, you also need
to do a thorough research about these platforms to gauge their
suitability to your business’s needs. As a matter of fact, if you are
confused about what would work the best for you – OpenCart or Magento,
then here are a few points that might be helpful for you to decide about
the right platform.

Know about OpenCart


OpenCart eCommerce solutions are considered as a good option for those
who have a low budget. Being a free PHP based open-source eCommerce
shopping cart solution, OpenCart comes with some great features and is
absolutely user friendly. So, if you are aspiring to run a start-up,
then this solution would be right for you. It offers numerous upgrades
and support to the users and you can make the most of this platform with
the help of the tutorials that are there in the developer community.


When it comes to the facilities that can be obtained with the help of
this platform, then it is important to note that it provides a number of
compatible payment gateway options such as PayPal, WorldPay, SagePay
and the like. So, developing your own shopping cart with utmost ease
becomes possible when you go for OpenCart.

Know about Magento


Think of Magento eCommerce and you come to think of the various
features that it offers. Another PHP based free open-source eCommerce,
Magento is renowned almost among all the eCommerce businesses at the
present time. With this platform comes the flexibility that you may need
to have a wonderful website for your online business. Be it the
appearance, content or functionality of your virtual store, everything
can be taken care of, in the way you want, when you use Magento!


From Search Engine Optimization to catalog management, and much more,
you can create a portal that offers a truly personalized shopping
experience to your customers. What’s more? It remarkably supports the
Linux, Windows and Unix operating systems.

There are many online
merchants, all across the world, which rely on Magento for developing a
feature rich eCommerce portal. Facilities like order history, order
management, advanced product filtering system, wish lists, reward
points, product comparison, recently viewed products and much more can
be given to the online shoppers with the help of this amazing platform.
Needless to say, Magento stands out from the rest when it comes to the
brilliant features and the incredible technical support that it offers.


So, get going and contact a good eCommerce solutions provider for
making an informed decision about the right platform for your online
business store.

Some Tips to Choose Best Ecommerce Development Company

By como on

If you search on the internet, you will find there are plenty of
Ecommerce website development companies; they offer similar services by
providing their different packages. Selecting a good site designing
company among many companies is actually a pretty difficult task. Since,
the main aim of developing an ecommerce website is to grab online
customers to buy their products and hold them for long on the site and
to provide online shopping convenience to customers, thus the Ecommerce
developers you choose and the technology you choose for the ecommerce
website development will be a main factor for the success of your
website. But, to get that success, it is important to make good and
right decision while choosing a right Ecommerce site development
company.

The most important and the first thing you should
look for while selecting the best Ecommerce website development company
among many companies is that the technology they are using and the
assurance they are providing. You have to keep in mind few questions
while choosing the best ecommerce companies like are they giving you the
guarantee to use of latest technology? Are they giving you the
assurance of user friendly website? Will you be able to update and
maintain your website easily? Are you getting the quality work and the
development will be based on search engine Guidelines? I suggest you to
choose a company that is well aware of the latest technology and ask
questions from them about the shopping cart solutions like yahoo cart,
Zen cart etc before hiring them.

The second thing you should
make sure that the company is willing to answer all queries asked by you
with full confidence or not and is able to clarify all your doubts
related to ecommerce site development. If the company is confused about
the techniques they are using or is not able to answer your queries with
confidence and is not aware about the latest technologies, it will
never be able to provide you work satisfaction.


You should also check the previous works done by the Ecommerce website
development company and compare it with other web design and development
companies side by side. You should also clarify whether that company
able to use the latest techniques or not and whether that company
consists qualified professionals or not. The company will not charge for
your initial assessment, If the company you have chosen have good
experiences in the field and is well established. You should check
directly from their site the feedback and testimonials given by the
client in order to take idea about their quotes and details of their
work.

Website plays a very important role to get online business
and to attract customers to buy their products for every business and
company. So, this is very necessary to choose the best Ecommerce
development company among many Ecommerce development companies and you
should have a best corporate website designed by professional website
designers.

5 Effective Tips for Flawless Ecommerce Web Design

By como on

Ecommerce websites are those which help you shop online. You get to
browse through a wide variety of products, view them from different
angles and finally purchase them by paying online with the help of your
credit card. However, as easy as it may seem, designing such a website
can be so difficult. In fact, ecommerce web design is one of the most
intricate jobs because such a site often contains hundreds of pages and
it has to be made sure each of them functions perfectly.

Here are 5 effective tips for designing a perfect ecommerce website and making it click with web users:


Be creative: The internet has now become flooded with ecommerce sites
and most of them look like a replica of one another. There is no point
in treading the same path. Instead, you should try out something
different that makes your site stand out in the crowd. However, you
should also remember that there is a very thin line between creativity
and impracticality. While designing something creative, you cannot
overlook the practical aspect. When a client visits your site, he should
instantly know what it is all about and yet be intrigued by it.


Make sure it is user-friendly: It does not matter how attractive a site
is; if it is not user-friendly, it cannot expect to click with web
users. An ecommerce site is just like a retail store where people move
from one section to another in order to buy a product of their choice.
If they face any hurdle or hindrance, they will just leave the site and
move on to a more convenient option. Therefore, you have to make sure
your site promises superior navigation. It should be designed in such a
manner that users do not get stuck at any point. It should be a smooth
experience.

Analyze customer behavior: Analysis of customer
behavior is very important in ecommerce website design. This can help
you identify the problem areas in your layout. For instance, you may
notice that visitors are leaving your website after coming to a
particular page. In that case, it is obvious that there is something
wrong with the page, which should be rectified instantly to make sure
you do not lose out on customers.


Cater to your customers’ needs: The success of an ecommerce site
depends on how well it is able to serve its customers. For instance, a
query made by a customer must be addressed as soon as possible. Again,
you should make sure to deliver the products ordered on time. All these
are important factors in enhancing the reputation and credibility of an
ecommerce site.

Maintain a balance between attractiveness and
practicality: HTML codes and flash files are used frequently by web
designers for attractive ecommerce web design. However,
it should be remembered that flash files, especially the bigger ones,
take more time to load. This may work against you. Therefore, the ideal
thing to do is to strike a balance. Small flash files should be used in
place of big ones.

Remember these tips and you can expect a steady flow of customers for your ecommerce site.

Enhance Your Sales With Magento ECommerce Platform

By como on

Taking your business online? What if your present website starts
selling online and wants to keep track of all your orders and securely
charge your customer’s credit cards (Manage and Accept Orders).

An eCommerce solution will help you to enhance your
sales channels on the internet. What if you get a solution that turns
your website into a sales person that sells 24 hours a day, 365 days a
year?

Is it sufficient to have a website for your products or
services and sell it online? The answer is YES, but what about the
custom look and feel, easy to access, easy to use; user friendly and
most important is payment transaction & security?

You can go sell your products & services online with a new eCommerce webstore built within a weeks’ time.

Magento is an eCommerce Platform with 5 million downloads.


The Magento ecommerce system has been widely adopted by online
retailers with 150,000 sites known to use itranging from smaller
ecommerce websites to large multinational businesses such as Harvey
Nichols and Samsung.

Magento is a feature-rich eCommerce
platform solution that offers merchants complete flexibility and control
over the functionality of their online channel

You’re not
limited to any predefined website design, navigation or payment methods.
The solution is highly flexible and can be customized for a wide
variety of stores. Magento has one page check-outs, SEOfriendly, one can
built multi-lingual and multi-currency webstores. The solution also has
inbuilt features eg. Inventory management, customer management, order
management, analytics & reports, and many more.

Here are some top eCommerce Features of Magento:


If you are the owner of an eCommerce business, choose none other than
the Magento eCommerce platform for Website Development / designing.
Expert Magento Designers facilitate customers to reach business for 24
hours, 7 days in no time.

Magento developers (Magento Certified
Developer and Magento Certified Developer Plus) ensures Magento
implementations with usability best practices and optimized for ultimate
conversion while delivering the best eCommerce solution for any
retailer that includes Magento Consultation and more.

Sigma
Infosolutions has a centre of excellence for Magento Development
Services and has a dedicated, experienced and certified team of
technical engineers experienced in services related to Magento
Development & Enterprise eCommerce Solutions.

If you need magento developer you can write us at [email